Improve your business strategy & secure your objectives.

Business strategy training delivered by MarcAnthonyTM & Partners

According to, only 10% of organisations achieve more than 66% of their strategic objectives. And only 2% of leaders are confident to achieve 80-100% of the strategic objectives. This is one strong reason why business strategy is important.

A badly executed business strategy may negatively impact the return on investments, operation margins, client satisfaction and revenue growth figures. Why is this happening? According to, some reasons include:

  • Hot having the right people in place
  • Business plans are put on the shelf
  • Partial commitment by decision makers
  • Not understanding the business environment
  • Unrealistic goals
  • Not responding to market changes

You don’t want this to happen in your business; join our business strategy training today and learn how to plan and execute a winning business plan.

What makes us unique? 

We offer strategic business training that makes you a better business planner; this will help you to grow your business with minimized risk of business failure. Our teachers have gained more than 10 years experiences in business planning and strategy and they are highly qualified with diplomas and degrees from recognized western institutions.   

Our credentials and experiences with satisfied clients is your quality assurance, and we ensure that our participants get latest know-how and international knowledge, as part of becoming respected and successful global citizens.   

Our program

This course is aimed at participants with little or no previous experience and knowledge in business strategy and business planning. This course is offered on an MBA Master’s degree level and is suitable for university students and professionals.

The course is offered 5 days, full-time, or 10 days, part-time. The course includes plenty of open discussions, group assignments, and useful group presentations. It is expected that participants conduct studies outside the classroom as this course is shortened to only 5 days. This course is normally delivered at the university in 3-4 months, 3-4 hours per week.

Price per participant: 5,000 RMB. Max 16 participants at the time per class. Smaller classes imply more teaching time per student for a faster learning curve and optimised results. 

Internet is packed with thousands of articles, websites and books about this topic; we handpick most accurate and suitable information that correspond with your needs and interests, and we want you to become an effective and convincing strategy professional and a successful business planner.

Early bird offer: Sign-up before end of July 2018, and get 50% discounts. 

Day 1

  • Agree our learning goals for the week
  • Mission & Vision
  • Corporate strategy vs business unit strategy
  • Business objectives and goals
  • How to measure success
  • Understanding competition
  • What is competition? What factors lead to competition? Competitive intelligence data
  • Classroom discussions
  • Group work & real case scenario
  • Summary of today’s learning

Day 2

  • Key learning from day 1
  • Understanding the business environment
  • Porter’s 5 forces
  • SWOT analysis
  • PESTEL framework
  • Classroom discussions
  • Group work & real case scenario
  • Summary of today’s learning

Day 3

  • Key learning from day 2
  • Portfolio analysis
  • Product and industry life cycle
  • Boston consulting group matrix
  • GE McKinsey matrix
  • Porter’s Generic strategies
  • Classroom discussions
  • Group work & real case scenario
  • Summary of today’s learning

Day 4

  • Key learning from day 3
  • Strategy selection
  • Value creation, scope decisions
  • Creating and sustaining competitive advantage
  • Strategic options
  • Backward integration, horizontal integration
  • Ansoff’s growth matrix
  • Organic growth
  • Mergers & Acquisition
  • Joint ventures and alliances
  • Classroom discussions
  • Group work & real case scenario
  • Summary of today’s learning

Day 5

  • Key learning from day 4
  • Strategy implementation and control
  • Functional structure
  • A balance scorecard approach
  • Corporate structure and the role of the parent
  • Classroom discussions
  • Group work & real case scenario
  • Summary of today’s learning
  • Final test
  • Diploma ceremony and dinner

Get in touch 

Contact us today for more information or sign-up your interest: or call: 0086 150 603 80 615 (Chinese speaker) or 0086 159 59 22 1857 (English speaker)   

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